{"id":12471,"date":"2024-05-13T14:41:58","date_gmt":"2024-05-13T12:41:58","guid":{"rendered":"https:\/\/absl.cz\/?post_type=avada_portfolio&p=12471"},"modified":"2024-06-27T14:55:21","modified_gmt":"2024-06-27T12:55:21","slug":"umela-inteligence-v-hr-firmy-novou-eru-vitaji-zamestnanci-preferuji-osobni-pristup","status":"publish","type":"avada_portfolio","link":"https:\/\/absl.cz\/cs\/news\/umela-inteligence-v-hr-firmy-novou-eru-vitaji-zamestnanci-preferuji-osobni-pristup\/","title":{"rendered":"Um\u011bl\u00e1 inteligence v HR: Firmy novou \u00e9ru v\u00edtaj\u00ed, zam\u011bstnanci preferuj\u00ed osobn\u00ed p\u0159\u00edstup"},"content":{"rendered":"

Ji\u017e v\u011bt\u0161\u00ed polovina (54 %) \u010desk\u00fdch firem vyu\u017e\u00edv\u00e1 nebo letos hodl\u00e1 nasadit technologie um\u011bl\u00e9 inteligence (AI) pro zefektivn\u011bn\u00ed \u010dinnost\u00ed v oblasti lidsk\u00fdch zdroj\u016f (HR). Kl\u00ed\u010dov\u00fdm n\u00e1strojem se AI st\u00e1v\u00e1 jak v n\u00e1borov\u00fdch procesech, tak i p\u0159i anal\u00fdze dat, komunikaci se zam\u011bstnanci \u010di pl\u00e1nov\u00e1n\u00ed jejich dal\u0161\u00edho rozvoje a vzd\u011bl\u00e1v\u00e1n\u00ed. Vypl\u00fdv\u00e1 to z pr\u016fzkumu Grafton Recruitment, kter\u00fd agentura zrealizovala mezi personalisty z 328 st\u0159edn\u00edch a velk\u00fdch spole\u010dnost\u00ed.<\/strong><\/p>\n

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Z\u00e1jem HR mana\u017eer\u016f o tuto technologii by v\u0161ak do budoucna mohl ovlivnit letos p\u0159ijat\u00fd evropsk\u00fd z\u00e1kon o AI, kter\u00fd zohled\u0148uje \u00farove\u0148 rizika r\u016fzn\u00fdch aplikac\u00ed. Zdr\u017eenliv\u011bj\u0161\u00ed k AI jsou tak\u00e9 zam\u011bstnanci. I kdy\u017e tuto technologii obecn\u011b vn\u00edmaj\u00ed sp\u00ed\u0161e pozitivn\u011b, jej\u00ed vyu\u017eit\u00ed p\u0159i komunikaci o budouc\u00edm zam\u011bstn\u00e1n\u00ed se jim zd\u00e1 neosobn\u00ed.<\/p>\n<\/div>\n

Role um\u011bl\u00e9 inteligence v HR<\/h4>\n
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Podle pr\u016fzkumu Grafton Recruitment je zaveden\u00ed AI a automatizace do person\u00e1ln\u00edch proces\u016f jedn\u00edm z kl\u00ed\u010dov\u00fdch \u00fakol\u016f firem pro leto\u0161n\u00ed rok.<\/p>\n

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\u00a0\u201eMo\u017enosti vyu\u017eit\u00ed t\u00e9to technologie jsou v HR opravdu \u0161irok\u00e9. V\u00fdznamn\u011b se dnes uplat\u0148uje nap\u0159\u00edklad v n\u00e1boru, kde velmi dob\u0159e slou\u017e\u00ed k tvorb\u011b text\u016f a obr\u00e1zk\u016f pro person\u00e1ln\u00ed inzerci. V\u00fdborn\u00fdm pomocn\u00edkem pak je i p\u0159i \u0159\u00edzen\u00ed sm\u011bru a obsahu dal\u0161\u00edho rozvoje zam\u011bstnanc\u016f, kde pom\u00e1h\u00e1 analyzovat pot\u0159eby a preference jednotliv\u00fdch zam\u011bstnanc\u016f a navrhovat relevantn\u00ed vzd\u011bl\u00e1vac\u00ed programy. Zejm\u00e9na i velk\u00fdch firem pak uplatn\u011bn\u00ed nach\u00e1z\u00ed i v samotn\u00e9 komunikaci se zam\u011bstnanci,\u201c<\/p>\n<\/blockquote>\n

vypo\u010d\u00edt\u00e1v\u00e1 Jitka Kouba, marketingov\u00e1 \u0159editelka Grafton Recruitment.<\/p>\n

V n\u00e1boru zam\u011bstnanc\u016f pom\u00e1haj\u00ed tak\u00e9 chatboty a voiceboty, kter\u00e9 rychle a efektivn\u011b zodpov\u00eddaj\u00ed \u010dast\u00e9 dotazy z\u00e1jemc\u016f o pr\u00e1ci, a personalist\u016fm tak \u0161et\u0159\u00ed \u010das. Zku\u0161enosti s nimi m\u00e1 i samotn\u00e1 agentura:<\/p>\n

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\u201eA\u017e 47 % konverzac\u00ed s chatbotem se odehr\u00e1v\u00e1 mimo standardn\u00ed pracovn\u00ed dobu, uchaze\u010di tedy nemus\u00ed \u010dekat na \u00fa\u0159edn\u00ed hodiny a mohou z\u00edskat odpov\u011bdi na sv\u00e9 dotazy prakticky kdykoliv. Krom\u011b toho dok\u00e1\u017ee n\u00e1\u0161 chatbot zpracovat 54 000 komunikac\u00ed za pouh\u00fdch 6 minut. To by ru\u010dn\u011b personalist\u016fm trvalo 675 dn\u00ed,\u201c<\/p>\n<\/blockquote>\n

\u00a0vysv\u011btluje p\u0159\u00ednos jednoho z mnoha n\u00e1stroj\u016f AI Jitka Kouba s t\u00edm, \u017ee um\u011bl\u00e1 inteligence um\u00ed pomoci tak\u00e9 p\u0159i samotn\u00e9m v\u00fdb\u011bru nejvhodn\u011bj\u0161\u00edch kandid\u00e1t\u016f prost\u0159ednictv\u00edm prescreeningu.<\/p>\n

Zat\u00edmco personalist\u00e9 pozitivn\u00ed p\u0159\u00ednosy um\u011bl\u00e9 inteligence jasn\u011b rozpozn\u00e1vaj\u00ed, \u0161irok\u00e1 ve\u0159ejnost k n\u00ed p\u0159istupuje s m\u00edrn\u00fdmi obavami. Podle v\u00fdsledk\u016f pr\u016fzkumu, v r\u00e1mci n\u011bj\u017e se Grafton Recruitment ptal uchaze\u010d\u016f o pr\u00e1ci na jejich preference, maj\u00ed lid\u00e9 obecn\u011b AI spojenou s pozitivn\u00edmi emocemi, vysloven\u011b negativn\u011b ji vn\u00edm\u00e1 jen 5 % respondent\u016f zapojen\u00fdch do tohoto pr\u016fzkumu. P\u0159i komunikaci o budouc\u00edm zam\u011bstn\u00e1n\u00ed v\u0161ak up\u0159ednostn\u00ed lidsk\u00fd kontakt, AI jim v tomto p\u0159\u00edpad\u011b p\u0159ijde nevhodn\u00e1 a neosobn\u00ed. I kdy\u017e tedy zmi\u0148ovan\u00e9 chatboty a voiceboty u\u0161et\u0159\u00ed prokazateln\u011b hodn\u011b \u010dasu, st\u00e1le je pot\u0159eba myslet na lidsk\u00fd rozm\u011br a empatii.<\/p>\n<\/div>\n<\/div>

<\/span><\/div>

EU a z\u00e1kon o um\u011bl\u00e9 inteligenci m\u016f\u017ee vyu\u017eit\u00ed technologie v HR ohrozit<\/h4>\n
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Pou\u017e\u00edv\u00e1n\u00ed um\u011bl\u00e9 inteligence v oblasti lidsk\u00fdch zdroj\u016f m\u016f\u017ee do zna\u010dn\u00e9 m\u00edry ovlivnit v leto\u0161n\u00edm roce p\u0159ijat\u00fd z\u00e1kon o AI, kter\u00fd se bude t\u00fdkat v\u0161ech zem\u00ed Evropsk\u00e9 unie. EU jeho prost\u0159ednictv\u00edm klade d\u016fraz na opatrn\u00fd p\u0159\u00edstup k AI zejm\u00e9na tam, kde tato technologie m\u016f\u017ee ovlivnit zraniteln\u00e9 skupiny obyvatel, identifikovat osoby pomoc\u00ed biometrie nebo m\u00edt dopad na jejich zdrav\u00ed, majetek a kari\u00e9ru. Z\u00e1kon, kter\u00fd vejde pln\u011b v platnost v roce 2026, hodnot\u00ed rizika jednotliv\u00fdch aplikac\u00ed AI a rozli\u0161uje zak\u00e1zan\u00e9 postupy v oblasti AI, vysoce rizikov\u00e9 syst\u00e9my AI, syst\u00e9my AI s omezen\u00fdm rizikem a syst\u00e9my AI s minim\u00e1ln\u00edm rizikem. Pr\u00e1v\u011b aplikace v HR, n\u00e1boru a \u0159\u00edzen\u00ed pracovn\u00edk\u016f je podle definic z\u00e1kona pova\u017eov\u00e1na za vysok\u00e9 riziko.<\/p>\n

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\u201eJe proto kl\u00ed\u010dov\u00e9 vyu\u017e\u00edvat AI pouze v souladu s etick\u00fdmi standardy, a minimalizovat tak p\u0159\u00edpadn\u00e1 rizika. Nav\u00edc je st\u00e1le nezbytn\u00e9 zachovat v personalistice lidsk\u00fd rozm\u011br, co\u017e potvrzuj\u00ed i v\u00fdsledky na\u0161eho pr\u016fzkumu,\u201c<\/p>\n<\/blockquote>\n

\u0159\u00edk\u00e1 Jitka Kouba.<\/p>\n<\/div>\n

Um\u011bl\u00e1 inteligence v dobr\u00fdch rukou pom\u00e1h\u00e1 r\u016fst<\/h4>\n
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To potvrzuje i prezident oborov\u00e9 organizace ABSL Jarom\u00edr Staroba.<\/p>\n

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\u201eObor IT a podnikov\u00fdch slu\u017eeb je d\u016fkazem, \u017ee um\u011bl\u00e1 inteligence, pokud je v dobr\u00fdch rukou, m\u016f\u017ee v mnoha oborech a \u010dinnostech p\u0159in\u00e1\u0161et \u0159adu v\u00fdhod. Nap\u0159\u00edklad centra, kter\u00e1 AI vyu\u017e\u00edvaj\u00ed, rostou dvojn\u00e1sobn\u011b rychleji, ne\u017e je pr\u016fm\u011br oboru. Aby \u0161el jej\u00ed v\u00fdvoj bezpe\u010dn\u00fdm a spr\u00e1vn\u00fdm sm\u011brem, je d\u016fle\u017eit\u00e9, aby firmy z\u0159izovaly rady pro \u0159\u00edzen\u00ed AI, sledovaly glob\u00e1ln\u00ed v\u00fdvoj v regulac\u00edch a vedly inova\u010dn\u00ed t\u00fdmy podle etick\u00fdch sm\u011brnic,\u201c<\/p>\n<\/blockquote>\n

\u0159\u00edk\u00e1 Jarom\u00edr Staroba s t\u00edm, \u017ee o m\u011bn\u00edc\u00edm se regula\u010dn\u00edm prost\u0159ed\u00ed by m\u011bly firmy zvy\u0161ovat pov\u011bdom\u00ed jak mezi zam\u011bstnanci, tak i sv\u00fdmi partnery a klienty. P\u0159i v\u00fdb\u011bru technologick\u00fdch \u0159e\u0161en\u00ed pak je t\u0159eba pe\u010dliv\u011b zva\u017eovat dopady AI a vyvarovat se vysoko rizikov\u00fdm \u0159e\u0161en\u00edm, jako jsou black-box AI n\u00e1stroje, kter\u00e9 automatizuj\u00ed HR procesy s minim\u00e1ln\u00ed dokumentac\u00ed a transparentnost\u00ed.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":12469,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[35],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12471","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-absl-v-mediich"],"acf":[],"yoast_head":"\nUm\u011bl\u00e1 inteligence v HR: Firmy novou \u00e9ru v\u00edtaj\u00ed, zam\u011bstnanci preferuj\u00ed osobn\u00ed p\u0159\u00edstup - 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