In the Employer Branding (Establishment of the employer brand) category the award went to the Knorr Bremse Service Europe Company, which was the first to establish a business services centre in Liberec. The sector was not very well known in the North Bohemian Region, which is why it was initially necessary to explain everything properly, i.e. what work this centre assuring services in the field of HR, finance, IT and indirect purchasing for branches of its parent company offers.
The Company realised a successful recruitment campaign, which convinced job applicants that it was worth joining an important European brand from the beginning, when it is just establishing itself in the region and to be involved in the configuration of work processes and creation of a corporate culture. It recruited 170 qualified employees in the first year and commenced operation. The Knorr Bremse Company also contributed to regional diversification of the sector on the Czech market by taking this step.
Knorr Bremse built a successful new business services operation in Liberec – a city relatively unknown for our sector. In doing so they took a risk to establish in a new Czech region and invested significantly in creating a large Finance/IT centre from scratch in a city with no previous track record in global business service capabilities. The company used sophisticated employer branding strategies to raise awareness of their centre and recruit a capable workforce that has now built into a leading regional centre providng global solutions for the parent company.
The future of our Czech services sector is dependent on the growth of regional capabilities – to leverage the talent opportunities in new cities and build a broader country network of service hubs. It takes courage, patience and determination to be the first investors in new cities – and ABSL would like to recognize the great achievement of Knorr Bremse in showing other Cz leaders what can be achieved in the new regions.