In the Education category, the award winner was BlueLink International CZ, which designed and deployed the S.T.E.P. (Strive Towards Excellence Program), a digital training program designed to develop employees professionally. It is a hybrid program that combines a traditional Learning Management System with digital coaching and consists of a wide range of tools and resources that enable managers to support and train internal talent by creating personalized learning programs. S.T.E.P. is fully integrated into the company’s digital environment based on Microsoft technologies and is currently used by over 500 employees with over 700 hours of training available in various formats, whether as e-learning, virtual workshop, webinar or podcast. Some of the content is created internally, and some in collaboration with external partners, including Google grow, International Study Program, The Global Exec, School 42, Udemy, Edx, Coursera and the Czech Association for Financial Management (CAFIN), among others. S.T.E.P. does not only bring professional development to employees but also increases client satisfaction (by 9 percentage points) and efficiency (by 8 percentage points). At the same time, employee satisfaction increased, and turnover decreased by 5.6%. The roll-out of the program to the entire BlueLink Group, which includes a total of 2,000 employees, is currently being prepared.